Glossary

When it comes to creating your product visualizations and content formats, there is a plethora of vocabulary you should be familiar with in context. From the optimal export format to product marketing terms. RenderThat provides expert knowledge here to help you with your product marketing activities from A to Z.

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LEARNING

3D technical terms and specific knowledge

Explore commonly used terms in 3D visualization and Computer Generated Imagery (CGI).

Sorted alphabetically

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3D animation

Create moving 3D images using computer graphics.

A

3D model

Learn more about 3D models and their benefits.

M

3D product rendering

Visual presentation of products in 3D.

P

3D rendering

Learn everything you need to know about 3D renderings.

R

3D rendering

Process for generating 3D images from models.

R

3D visualization

Create three-dimensional images of objects or scenes.

V-Z

4K

Learn more about 4K resolution.

K

Above the Fold

An area of a web page that is visible without scrolling.

A

A/B testing

Comparative test of two variants for optimization.

A

AB testing

Learn more about AB testing.

A

A+ Content

A+ content improves product presentation on Amazon.

A

AI Art

Works of art created by artificial intelligence.

A

Amazon Listings

Product pages on Amazon to promote sales.

A

Amazon Optimization

Strategies to improve visibility on Amazon.

A

Ambient Occlusion

Technology for realistic light and shadow calculation.

A

Animatic

Learn more about the technical term “Animatic” and how to use it.

A

Animation

Learn more about animations and how to make them.

A

API integration

Connect software through APIs for functional enhancement.

A

AR Product Viewer

A tool for visualizing products in augmented reality.

A

Augmented Reality

Augmented reality through digital elements.

A

Autodesk Maya

3D modeling software for animations and visual effects.

A

Blender

Blender is open-source 3D graphics software.

B

Bounce rate

Percentage of visitors who leave a website without interaction.

B

Brandbook

A brand book defines a company's brand guidelines.

B

Brand color psychology

Influence of colors on brand perception and buying behavior.

F

Brand guidelines

Rules for the uniform presentation of a brand.

B

Brand Identity

The unique identity of a brand.

B

brand preference

Preferential buying behavior of one brand over others.

M

brand presence

The entirety of the visual and communicative elements of a brand.

M

CGI

Learn more about CGI and how to use it.

C

CMYK

CMYK stands for Cyan, Magenta, Yellow, and Key (black).

C

Color Grading

The process of color correction and adjustment in videos.

C

color psychology

Investigation of the effect of colors on human behavior.

F

Compositing

Compositing: image composition for impressive visual effects.

C

Configurator 3D

A tool for creating and customizing 3D models.

C

Content production workflow

Content creation process from planning to publishing.

C

Conversion Funnel

A process that converts users to customers.

C

Conversion rate

The conversion rate measures the percentage of visitors who perform a desired action.

C

Creative Brief

A document for managing creative projects.

C

Creative Cloud

Adobe Creative Cloud: Design and creative software suite.

C

Creative letter template

A template for creative project requirements.

C

creative resources

Materials and tools to promote creative processes.

K

CRO (conversion optimization)

Process to increase conversion rates on websites.

C

CTA design

Design of call-to-action elements.

C

Customer journey

The journey that a customer takes until the purchase is completed.

C

Design your brand presence

The process of shaping a brand's image visually and in terms of content.

M

Diffusion Model

A model to describe the spread of innovation.

D

Diffusion Model

A model for explaining the spread of innovation.

D

Digital asset management

Manage digital content and resources efficiently.

D

digital fashion

Virtual fashion for digital platforms.

D

Digital twin

Find out everything you need to know about a digital twin.

D

Digital Twin

A virtual model of a physical object or system.

D

Dpi

Learn more about Dpi.

D

DPI (dots per inch)

Unit of measure for print or screen resolution.

D

Exemptor

A cutout separates the subject from the background.

F

Explainer animation

Short, animated videos to explain complex topics.

E

FBX

FBX: A file format for 3D models and animations.

F

Full HD

Learn more about Full HD.

F

Funnel Stage Content

Content for every stage of the sales funnel.

F

Generative AI

AI that creates content such as texts or images.

G

GIF

Learn more about the GIF format.

G

GLB/GLTF

GLB/GLTF are 3D file formats for efficient web presentation.

G

Golden Ratio

The golden ratio is an aesthetic principle.

G

Heatmap

A visual presentation of data to analyze user behavior.

H

Hero Image

A big, eye-catching image on a web page.

H

Hero Image

A big, eye-catching image on a web page.

H

HoloLens

Microsoft's mixed reality headset for immersive experiences.

H

Image2Image

Image2Image: Transform images into new visual styles.

I

Image resolution

Learn more about image resolutions.

B

Inpainting

Inpainting is digital image reconstruction.

I

JPEG

Learn more about the JPEG file format.

J

Key Visual

A central image for brand communication.

K

Key visual example

A key visual example illustrates a central design concept.

K

Landing Page

A specially designed website for conversion optimization.

L

Latent Space

Latent space: hidden structure in data models.

L

layer mask

A layer mask hides parts of a layer.

E

layout grid

A layout grid visually structures the design.

L

lifestyle rendering

Visualize lifestyles through 3D renderings.

L

Lighting Setup

Optimum lighting for perfect shots.

L

LUT (look-up table)

A LUT optimizes color representations in digital media.

L

Material shader

A material shader determines the appearance of surfaces.

M

Metaverse

3D virtual worlds for social interactions and experiences.

M

Mixed Reality

Mixed reality: fusion of real and virtual worlds.

M

Mockup template

A mockup template is a design draft for digital projects.

M

Modeling

Find out everything you need to know about modeling.

M

Mood board

Learn more about the use and benefits of mood boards.

M

Mood board

A mood board visualizes creative ideas and concepts.

M

Mood-driven design

Design that is based on the mood of the users.

M

Motion Capture

Motion capture technology for digital animations.

M

Mov

Learn more about the Mov export format.

M

Mp4

Learn more about the Mp4 export format.

M

Negative Prompting

Technology to avoid unwanted AI spending.

N

OBJ File

A 3D model format for exchanging geometric data.

O

Omnichannel

Omnichannel strategy: seamless customer experience across all channels.

O

Onboarding kit

A set of materials to support new employees.

O

Optimize Amazon product images

Tips for optimizing Amazon product images.

A

Packshot

A packshot shows the product in its packaging.

P

PBR Textures

PBR textures are realistic surfaces for 3D models.

P

photogrammetry

Technique for creating 3D models from photos.

P

PNG

Learn more about the PNG file format.

P