Heatmap

A heat map is a powerful tool for visualizing data that is often used in web analytics. It shows how users interact with a website by displaying areas of high activity in warm colors and less active areas in cooler colors. By analyzing heat maps, companies can understand which parts of their website receive the most attention and where optimization is needed. This helps improve user experience and increase conversion rates. Heatmaps are particularly useful for analyzing click behavior, scroll depth, and mouse movements. RenderThat provides comprehensive solutions for creating and analyzing heat maps to maximize the effectiveness of digital content.