Diffusion Model

A diffusion model describes how innovations, ideas, or technologies are disseminated within a population. It explains the various phases that a product goes through, from introduction to widespread acceptance. A well-known example is Everett Rogers' model, which divides dissemination into five categories: innovators, early adopters, early majority, late majority, and laggards. Diffusion models are crucial for companies that want to strategically bring their products to market. They help identify the right target group and adapt marketing strategies. RenderThat provides comprehensive analyses and strategies to optimize the dissemination of innovations.