The conversion rate is a key KPI in online marketing, which indicates the percentage of website visitors who take a desired action, such as completing a purchase or filling out a form. A high conversion rate indicates that your marketing strategy is effective and is appealing to the target group. To calculate the conversion rate, divide the number of conversions by the total number of visitors and multiply the result by 100. Continuous optimization of the conversion rate can be achieved through A/B testing, improved user experience and targeted targeting of the target group. The conversion rate is an important indicator of the success of your digital campaigns.
Conversion rate
The conversion rate measures the percentage of visitors who perform a desired action.
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