The term “Above the Fold” originally comes from the newspaper industry and refers to the part of a website that is visible without scrolling. In web design, this area is particularly important because it gives the first impression and is decisive for the user experience. Content that is placed 'above the fold, 'usually receives more attention and clicks. It is therefore essential to place important information and call-to-actions in this area. A well-designed 'above the fold 'area can reduce the bounce rate and increase time spent on the page. RenderThat recommends designing this area carefully to optimize your conversion rate and improve SEO performance.
Above the Fold
An area of a web page that is visible without scrolling.
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