Diffusion Model

A diffusion model describes how innovations, ideas, or technologies spread within a population or society. These models are crucial for understanding how quickly and to what extent new products or concepts are being adopted. The diffusion model takes into account various factors such as social networks, communication channels, and the characteristics of the innovation itself. Typically, dissemination is divided into phases: innovators, early adopters, early majority, late majority, and laggards. This classification helps companies adapt their marketing strategies and address different target groups in a targeted manner. Diffusion models are particularly useful in market research and product development, as they help to better plan and predict the life cycle of a product.