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3D visualization as the most efficient alternative of product photography

Replace product photography with modern 3D product visualization that sets up your marketing more efficiently.

All 3D visualizations without retouching, material and studio costs
Further perspectives or product variants can be easily implemented
Permanently and quickly customizable setups for all image formats

Large companies have been relying on this innovative method for years:

The advantages of modern 3D visualization

Switching from classic product photography to 3D product visualization works easily and quickly. Thanks to our expert team, you can get beautiful product images in no time without IT or 3D knowledge.

Cost-effective and scalable image production

Dramatically reduce the cost and duration of your image production, especially for similar products (color, labeling, etc.). Error-free product variants and further perspectives can be created within a very short time.

Easily and quickly customizable image formats

Complicated product visualizations and lifestyle scenes can be easily implemented. All product variations are generated from a single 3D model, while parameters such as color, size or material remain adjustable.

Versatile use for all product portfolios

Use 3D visualizations for all products, no matter how big, bulky or fragile the item. Even new e-commerce formats like 360° product images or Augmented Reality models can be produced easily.

3D product visualization vs. classic methods of product photography

Traditional product photo shoots are complex and expensive. Virtual 3D product photography eliminates cumbersome factors like transportation, studio rental, staging, lighting or post-production. This allows you to have photorealistic product images created from any angle at a fraction of the cost.

Rasier im grauen Fotostudio beim Produkt Shooting mit Kamera

Classic product photography

with product photographer or photo boxes like Orbitvu®.
Bound: to location, photographer and elaborate logistics
With equipment (e.g. camera or photo box), props
Only static usable: one photographed image ≠ more product images
Large, bulky or fragile products are problematic
Post production such as retouching is necessary
Presentation at risk of defects: transport or manufacture can cause product defects
Person betrachtet die 3D-Produkt Visualisierung eines Rasierers im Desktop Bildschirm

3D product visualization

with product digitization and 3D model.
Independent: without location, photographer or complex logistics
Without equipment (e.g. camera or photo box) or props
Always flexible to use: one 3D model infinite number of images
Suitable for any product, regardless of size, texture or material
No post production like retouching necessary
Flawless representation: virtually perfectly created product copies without wear and tear

How our 3D product visualisation works

Our projects typically go through the following three steps before we deliver the intended formats.

Vogelperspektive auf einen schwarzen Rasierer, eine schwarze Kamera, einen weißen Zollstock und ein schwarzes Tablet

1. Collecting the references

To create a product digitally, we need references as working material: photos, product samples or CAD data. You choose an option or a combination of this.
Schwarzweißer Rasierer mit grünen Linien

2. Creating the digital 3D model

With the help of the references received, we digitally recreate the "real" product with all its features as a 3D model.
Verschiedene Geräte wie Laptop, Handy und Tablet mit unterschiedlichen 3D-Visualisierungen

3. Production of the desired formats

Based on your digitised product, we quickly and flexibly create product visualisations in the formats of your choice.

Contact our team

Let us consult you today and help you with your next visual challenge.

RenderThat Team Mitglieder im GesprächRenderThat Team Mitglieder im GesprächRenderThat Team Mitglied im hellen Meetingraum in Hamburg
Die Kreativ-Talente von RenderThat werden langfristig bei ihrer professionellen Entwicklung als 3D-Designer gefördert.
Wir freuen uns auf einen ersten Austausch
So erreichen Sie unser Team: