Conversion optimization, often referred to as CRO, is an essential process for increasing conversion rates on websites. Through targeted analyses and tests, elements of the website are adapted to turn more visitors into customers. Conversion optimization includes techniques such as A/B testing, usability improvements, and optimization of call-to-action elements. The aim is to improve the user experience and encourage the desired action of visitors. Effective conversion optimization can increase sales and increase a website's profitability. Companies like RenderThat use conversion optimization to give their customers a competitive advantage.
CRO (conversion optimization)
Process to increase conversion rates on websites.
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