Key visual example

A key visual example is a visual element that illustrates the central design concept of a brand or campaign. It serves as a mission statement for all other visual components and ensures consistency and recognition value. An effective key visual example attracts the attention of the target group and conveys the core message clearly and memorably. In practice, a key visual example can consist of images, graphics or illustrations that are used in various media. The right selection and design of a key visual example is crucial to strengthen brand identity and optimize communication.