Digital asset management

Digital asset management (DAM) describes the efficient management, storage and organization of digital content. Companies use DAM to centrally store and make their digital resources, such as images, videos, and documents, accessible. A good DAM system improves collaboration because it allows quick access to required files and avoids redundancies. Digital asset management also supports compliance with brand guidelines by ensuring that only current and approved content is used. By implementing a DAM system, companies can optimize their workflows and increase productivity. In an increasingly digital world, digital asset management is becoming increasingly important to keep track of the constantly growing amount of digital content.