ResSources
More about 3D visualisation & market trends
Interested in a deep dive in 3D product images, animation, Augmented Reality or Virtual Reality? Discover helpful and interesting articles here.
![SIGG Travel Mug in 3 Ausführungen - 3D Renderings von der Agentur RenderThat](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/66966c1d2f138e70abeb9a36_24_SIGG_travel-mug_header.jpg)
Case Study: SIGG Switzerland Bottles - Travel Mug
Für SIGG Switzerland Bottles durften wir die neuen Travel Mugs in unterschiedlichen Farben und Perspektiven visualisieren.
![Julian Singer - Neuer Head of Production bei RenderThat GmbH](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/6670279f995455258f5fbd34_2406_Julian-Singer_RenderThat_Head-of-Production.jpg)
Julian Singer wird neuer Head of Content Production bei RenderThat und bringt internationale Retail-Expertise mit
RenderThat verstärkt seine Content Produktion mit einem neuen Head of Content Production.
![Amazon Fashion shows the Virtual Try On for shoes feature](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/663b88c9d62e48488077f92e_blog_augmented-reality-for-shoe-marketing-special.jpg)
4 + 4 best practices for marketing shoes with augmented reality
4 + 4 examples of how to generate exciting user experiences for shoe buyers and achieve measurable success as a retailer.
![Woman uses smartphone with augmented reality app and tries out Virtual TryOn with sneakers](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/6634c2446cc58d69f576d789_blog_augmented-reality-for-shoe-marketing.webp)
Augmented reality and 3D for shoe marketing — that's how you sell today
In the future, there is no way around immersive content formats such as augmented reality; it is already widely used for shoes.
![Felix Beuss from the traditional company Karl Dose in an interview with RenderThat about the first 3D rendering project for the “Phoenix” product](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/662b6c1baa20167428d3b170_Case_Karl-Dose_Phoenix_Thumbnail.jpg)
New customer Karl Dose about first 3D rendering and how to make ships shine
Felix Beuss from Karl Dose GmbH shares his experience of using 3D rendering for marketing for the first time.
![Professional photo studio with a table on which there are many plates](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/65f83f11082616b90299ba13_blog_professionelle-produktfotografie-set.webp)
This is how everyone gets professional product photos
What is important when it comes to product images, what constitutes professionalism? Lots of tips and a simple solution as an alternative.
![3D Interior Rendering of a Modern Kitchen](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/65c6280ccc47ade494eba811_interior_3d-rendering_renderthat.webp)
3D Interior Rendering for Real Estate and Products
3D interior rendering is not limited to real estate, it also makes it easier to visually represent products. Find out why here.
![Header with title “Costs and prices of 3D visualizations” about images](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/65a66edfe4334127146e1504_Costs_and_Pricing.jpg)
Costs and prices for 3D visualizations
The pricing for 3D visualizations in general is very different and often difficult to see through. There is a remedy here.
![AI founder and expert Jonathan Mall from Neuroflash talking to RenderThat CEO David Wischniewski](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/6579ab83a08427bc82dada45_Re-Talk_Thumbnail.jpg)
AI founder in Re:Talk: How marketing and content are changing as a result of artificial intelligence
RenderThat CEO David Wischniewski talks to AI expert and co-founder of Neuroflash about AI and consequences for marketing and content.
![IMCap and RenderThat Logos](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/655cc4ec98638b98a0a4d761_IMCAPXRT_white.jpg)
Technology investor ImCap invests in innovative CGI software specialist RenderThat
RenderThat receives growth financing from German micro-cap technology investor ImCap.
![3D visualized bath towel over a rod in various colors with CGI rendering](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/6551d904b0dd141082813225_blog_textil-3d-rendering_xs.webp)
How 3D visualizations transform fashion and fashion marketing
Are you thinking about using 3D visualizations to display fashion items? Read yourself
![3D furniture rendering of a bed in various variants easy to implement](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/652d253764423114e51df986_3d-rendering-moebel-beispiele_s.webp)
3D rendering for furniture visualizations: Basics and why every manufacturer should look into it
Furniture sales characterized by stationary stores are also becoming increasingly digital.
![Artfully staged green sneakers on a Polaroid photo](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/652401bd549759b20f150c1d_2310_produktbilder-fuer-onlineshops.jpg)
Optimize product images for online shops correctly - with tips and a list of ideas
The 3 most important tips for product images and which tools and ideas you can use for exciting product presentations.
![One of the most common animations: The burger menu is hardly missing on any website](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/651185666cd2cd0eb2cf2624_burger-menu-example.gif)
3D animations for products and websites
Learn everything about 3D animations for product presentations and their ideal use on websites.
![Jan Viohl, Head of Growth at RenderThat](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/64ed9b9385290ab9a327ddd0_Jan%20Viohl_Head%20of%20Growth_RenderThat%20GmbH%20%26%20Co.%20KG.webp)
RenderThat makes Jan Viohl Head of Growth
Another step for RenderThat to become a technology company
![3D scanner pointing at a 3d point cloud of geographical area](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/64edef052713b4401a9fb2c6_2308_blog_3d-scan-point-cloud.webp)
3D scanning and 3D modeling: Two processes with different strengths
Was verbirgt sich hinter 3D Modeling und 3D Scanning? Welche Unterschiede und Zusammenhänge gibt es?
![A can of turquoise paint - staged as a packshot](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/64e75e09de63f352840593ca_packshot-example_paint.webp)
3D packshots - easily scalable display of products and packaging
3D packshots from RenderThat are the alternative to packshot photography — simple and efficient. With many unexpected benefits.
![Frauen Schuhe als 360 Grad Produktbild](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/64d4cc2ce3a9b1bf4394abb7_360-grad-produktbilder%20Kopie.webp)
360 degree product images - advantages, disadvantages, costs and alternatives
360 Grad Produktbilder sind durch die relativ einfache Erstellung ein beliebtes Content-Format. Aber ist das auch immer sinnvoll?
![Laptop shows a collage of images in different file formats](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/64cb755e5b21e84de36e22b6_blog_header_image-formats.webp)
Overview of common file formats for images: advantages, disadvantages and benefits
The file formats for images have significant differences. Anyone who knows them can make optimal use of their pictures. An overview.
![Photography versus 3D rendering - DSLR camera next to laptop with 3D program](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/64ba39c3d8c3249e9bc2c1e4_blog_header_photography-vs-rendering.webp)
3D product visualization or product photography
Photography and 3D visualization are fundamentally no opponents. Here you can find out when one or the other makes sense.
![3D animation of a protein - motor of a protein](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/64ac03c61a17f78aab2db30e_protein-motor-go-brrr.gif)
7 industries - 7 applications for 3D best practices
What's up with 3D? These 7 examples only show a small selection of the possibilities and immediately make you want more.
![Black gray gallery with image sizes](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/641d7df9300620af5d44c0e3_webp-image-focus.webp)
How the WebP image format helps optimize product images for websites
The innovative WebP image format offers excellent compression and quality compared to other image formats, such as JPEG and PNG.
![A green three-dimensional box surrounded by many grey-black boxes](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/63c554cf965a125f1da85858_Blog-CaseStudy-3Dagency.webp)
How do I choose the right 3D agency for my company
Learn the 10 key features to compare 3D agencies and choose the right 3D agency for your business.
![3D product visualization of a black headphone and next to it its 3D model in green lines](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/63c5514b0d5e92adf80ab505_Blog-CaseStudy-Fotowechseln.webp)
Why my company should switch to 3D product photography now
Many product marketing teams today exchange classic product photography for 3D product photography - without shooting and retouching
![RenderThat's Director Finance, Mikro Esser](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/63da37d4de0a104b684346b6_mirco-esser-header.png)
Mirko Esser becomes new Director Finance at RenderThat
He should set up the Finance department and decisively shape the transformation of the 3D agency.
![Doepke's website on a desktop screen with one hand](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/63c54a3d6e01f30c0d6f9822_Blog-CaseStudy-Doepke.webp)
How Döpke solves the digitization of its product portfolio faster and more innovatively with 3D production
Döpke relies on the numerous advantages of modern 3D product visualization using Computer Generated Imagery (CGI).
![ANKER online shop with product configurator within a desktop screen](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/63c550c5d3f66985b77e5da7_Blog-CaseStudy-Anker.webp)
How ANKER increases the customer experience in the online shop with a digital 3D product configurator
ANKER optimizes its conversion rate with smart 3D product visualization and 3D production of product images for the online shop.
![Grey-red shoe with green lines](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/63dcd3e93f268864a03cb95d_cgi-potential-e-commerce.webp)
The potential of CGI in e-commerce
Instead of traditionally produced photos, many e-commerce companies are already using digitally generated images on a large scale
![Crystal glasses in a display case](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/63dcedda3f7a10e150ea8ce2_online-shop-images.webp)
Get product images for online shops faster with CGI
Digitally created product images are very important to successful online shops.
![2 white gold porcelain bowls in a transparent glass case](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/63dcfab438c48cf08afcab1f_cgi-replaces-product-photography.webp)
Why CGI will replace traditional product photography
Why are more and more companies turning to renderings and where is the CGI trend heading?
![CGI-Film-Analyse: Umsatzsteigerung dank digitaler Produktionen](https://cdn.prod.website-files.com/636af501285d5e36af5e136c/662a028cad3e3b08c340dd4a_2019_cgi-film-analyse.jpeg)
CGI-Film-Analyse: Umsatzsteigerung dank digitaler Produktionen
Wir haben 7.388 Filme der letzten zehn Jahre analysiert und die Umsätze und Produktionskosten von CGI-animierten Filmen ermittelt.
Machen Sie Ihre Produktdigitalisierung effizienter
Wir helfen Unternehmen, Produktportfolios mit Hunderten von Artikeln zu digitalisieren. Unsere Workflows sind auf Ihr Unternehmen zugeschnitten und sorgen für maximalen Output bei minimalem Aufwand.
![Eine Person beim Scannen eines weißen Turnshuhs](https://cdn.prod.website-files.com/6368f7c6d63c3c0a2b8eb4d9/63b2dffce46e449d17208242_blogcta.webp)