Show products — anyone can do that now. But touch people? Only a few are able to do that.

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In a world in which we encounter hundreds of visual stimuli every day, an image alone makes no difference. The context is decisive: What is being told? What is triggered? What sticks?

This is where storytelling comes in.

Why this is particularly important in the digital space

- Content must be immediately understandable.‍

Who scrolls decides in seconds. Stories provide orientation — they help you quickly understand why something is relevant.

- Visual strength requires emotional depth.

High-quality visualizations are impressive — but they only have an effect with a story. That is when a product is not only seen but felt.

- Good stories turn target groups into real fans.

Products alone do not create identification. Only when they are embedded in stories does a connection arise: “That's me. That concerns me. ”

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What makes for good storytelling in campaigns

1. It starts with people, not with the product.

Especially with products that are often overlooked in everyday life — such as floors — the creative potential lies not in focusing on them but in telling them as part of a larger story.

2. It recognizes the invisible.

A floor is more than just a surface — it is a stage, a shelter, a playing area, a place of retreat. Good campaigns don't show the ground, but the life that takes place on him: passion in the dance studio, a child's first step, coffee in the morning in a retirement home, the creative chaos of painting.

3. It gives everyday meaning.

Floors aren't spectacular. But they carry our most spectacular moments.

This is exactly where real storytelling happens: When we charge a supposedly technical product with emotion, movement and identity — and show What it does in people's lives.

4. It thinks in pictures — not in terms of product features.

Instead of construction height and surface coating, it's about stories that reflect the target group.

The floor becomes part of the presentation — not through its appearance, but through the What is possible on him.

Conclusion:

Strong stories don't need spectacular products. They need meaning.

And that is precisely the opportunity for digital storytelling: The ability to fill even seemingly inconspicuous products with real life — through images that move and stories that last.

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