Nestlé relies on digital twins and AI: What brands can learn from this content model

Nestlé scales content production with digital twins and AI — and thus impressively shows how brand communication can be rethought in the digital world.

Recently, the company announced that it would a AI-powered, internal content service model to establish that on 3D visualization technology (NVIDIA Omniverse & OpenUSD) and the development of digital product twins is based. Goal: High-quality brand content at the push of a button — scalable, flexible and efficient.

Why digital twins are booming in marketing

The use of digital twins — i.e. detailed 3D images of real products — enables companies such as Nestlé to package their product digitally adapt, localize and integrate into different campaign environments, without new shoots.

By using Generative AI formats for social media, streaming platforms or retail channels can be created and adapted automatically — in more than six variants per campaign, as Nestlé describes it.

According to its own information, Nestlé has already 4,000 digital master products creates and plans to set this number to Boost 10,000 digital twins in two years. The Group is thus pursuing a clear vision: Scale content — with consistent quality, faster speed, and over 70% cost savings.

Scalable workflows — relevant not just for Nestlé

Nestlé's move is an example of fundamental change: More and more brands are looking for solutions to to efficiently meet growing demand for digital content — across teams, markets, and platforms.

This is where we put in RenderThat on. With our RenderThat Hub We offer companies a platform that makes exactly that possible:

The RenderThat Hub — content management for complex organizations

• ✅ Managing large volumes of products as digital twins
• ✅ Edit and approve directly in the browser
• ✅ Collaborate across countries, departments, and agencies
• ✅ Localization & adaptation for different markets
• ✅ Audit security & versioning

Especially for companies with many brand managers, content teams and stakeholders, the hub offers a central infrastructure, which uses simple workflows instead of complex processes.

AI as a turbo for creative efficiency

Like Nestlé, play with us artificial intelligence a central role in content creation:

• 🧠 Idea generation based on existing assets
• 🖼️ Variant production with just a few clicks
• 🔄 Automated format adaptations for social media, e-commerce & co
• 📂 Suggestions for templates, scenes & perspectives

Whether a master model becomes an atmospheric winter theme, an e-commerce variant or a social story — it all happens without re-rendering or photo production.

Conclusion: Digital twins are the key to scalable brand content

Nestlé shows what is possible with the right setup: high-quality, localized and consistent content — produced faster, implemented more cheaply, orchestrated with the help of AI.

Companies that face similar challenges benefit from future-proof workflows, clear platform solutions and AI-based tools. The RenderThat Hub is designed to do just that: Enterprise-level visual content — for B2B and B2C.

About RenderThat‍

RenderThat is an agency for 3D visualization, digital twins, and scalable content workflows. With the RenderThat Hub We help companies to efficiently organize their product communication, centrally manage visual assets and further develop them with the help of AI.

👉 Learn more: www.renderthat.com

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