Positioning is a crucial process in which a company aligns its products or services so that they clearly stand out from the competition. Effective positioning takes into account the target group, the market and the company's unique selling points. Through targeted positioning, a company can strengthen its brand perception and increase its market shares. It is important to regularly review and adjust your positioning in order to react to changes in the market or customer behavior. A strong positioning helps to increase customer loyalty and attract new customers.
positioning
Strategic orientation of a company on the market.
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