color psychology

Color psychology studies how colors influence human behavior and emotions. Different colors can elicit different psychological responses. For example, blue is often associated with peace and trust, while red symbolizes energy and passion. In color psychology, it is assumed that the right color selection in advertising and design can significantly influence consumers' perception and buying behavior. Companies use color psychology to reinforce their brand messages and build an emotional connection with their target audience. Color psychology is an essential part of marketing strategy as it helps create the desired mood and response among consumers.