Logo
EN, United Kingdom
Huawei
animate-header-svg

Supporting an emission-free automotive future

Huawei’s goal was to build a zero-emission car from scratch in less than two years, capable of driving more than 3000km across the Australian Outback, and powered entirely by solar energy. There are plenty of reasons to support a project as ambitious, forward-thinking, and impressive as this one.

RenderThat supported the project, working with Huawei, Porsche, and Covestro from the start to the finish line.

01 – Issue

Throughout the project things like content, animations, and other PR and marketing materials had to be created before the car itself was even built.

In the early stages of the project, content had to be created in order to find big sponsors like Huawei, Covestro, and Porsche. In the later stages it was important to create lots of marketing and PR material for events, TV interviews, and so on. Throughout this, the car was in constant development leading up to the start of the race.

02 – Solution

By providing a dedicated team with automotive experience to the project, and working closely with the Sonnenwagen RWTH Aachen University team, we were able to provide images, car design suggestions, and animations in a short space of time. This was all supported by RenderThat infrastructure, which includes a centralised data asset management system with a variety of approval logics and task assignments.

03 – Impact

Despite participating in the race for the first time, the Huawei Sonnenwagen was one of the best teams, with the best content. This content ranged from simple prototyping images to complex technical animations with power flows, technical functionalities, and driving scenes. TV stations, magazines, and sponsors’ websites all featured this content.

Contact us and talk with a content production consultant

Get in touch with us and find out how we can optimize your content production by increasing speed-to-market, reducing cost and implement a flexible and long lasting content infrastructure.

Similar Cases – Keep browsing

Huawei

Huawei

Supporting an emission-free automotive future

Read more

Miele

Spreading
products around
the globe

Read more

Recticel Schlafkomfort GmbH

Recticel Schlafkomfort GmbH

Synchronised Prototyping & Content-Production

Read more

Königliche Porzellan Manufaktur

Digitising a
250-year-old manufacturer

Read more

Epimedical

epimedical

Medical supplies meet the transformational age

Read more

Küchen Aktuell

Küchen Aktuell

Changing
an entire
industry

Read more

Phoenix Contact

Phoenix Contact

Corporate representation

Read more

animate-footer-svg