If you feel like you’re struggling to increase your profits, it might be time for you to try a more creative approach to selling your products.
I’m talking about — you guessed it — product visualizations.
You’ve probably seen them before: sleek, perfectly lit product shots that look like they were taken with a high-end camera. Believe it or not, most of those product shots aren’t real at all – they’re actually computer-generated 3D renderings of products that may not exist yet in the real world.
These visualizations help sell ideas and concepts long before they exist in physical form. And once they do exist, visualizations inform consumers of exactly what they’re buying – and how they can customize their own experiences with the products before making a purchase.
Product visualizations are already changing the way many industries function from design to market. So, let’s learn more about how product visualizations can change your business and help you increase sales.
Interactive Experiences in Action
You may have heard this old adage before: Show, don’t tell.
And that’s exactly what product visualizations allow you to do.
Instead of explaining verbally what a product will look like, you can give potential customers a hands-on experience before the product has ever been manufactured. Anyone who views your visualization can spin your product 360 degrees, apply unlimited configurations and variations, and zoom in sharp HD.
There’s a direct correlation between the richness of your product visualization and completed sales. When you show more, you sell more.
Products can be seen in a virtual showroom, which eliminates the cost of equipment and set-up. When your customers can personalize your products and view any combination from any angle – you’re bound to see a positive impact on conversion rates.
How Visualization Adds Value to Product Design
Rendered visualizations give the final appearance to production models with visual effects like shading, texture mapping, reflections, motion blurs, and shadows. Rendering software is more powerful than ever, at all-time low prices.
Instead of belonging exclusively to specialists, most engineers and designers can embrace these rendering tools. Now visualizations can be created both during early concept development (to increase buy-in), and again after 3D models are completed (to sell and support the final product).
Visualization also gives engineers and designers visual control over their choices. For instance, imagine trying to configure a perfect door on a product. With visualization, you can see the exact dimensions of the frame relative to the door and what the door would look like inside it.
When you use product visualizations, you deliver detailed understandings of your product’s technical viability. Senior management can confirm choices for architecture, technology, and design. Manufacturing stakeholders can “see” your product instead of reading information on it.
Real-time experiences – usually the most difficult thing to convey to management or consumers – are simplified dramatically with visualization. They’re also the most impressive way to communicate your product to any audience. With a few clicks, you can immediately change whatever you want about the product to highlight any aspect you want to stand out.
High-end 3D visualization will soon be critical to ensuring sustainable competitiveness within most industries. And because design-to-shelf time is reduced so significantly, it’s already moving away from being a specialized tool to becoming an industry-wide application.
More Advantages of 3D Visualization
- Early adopters of product visualizations could be the first in their industries to use the technique, giving them an edge over competition.
- Creators can add animated effects and extra details in post-production to make a product or service appear more dynamic and attractive.
- Product mock-ups can go viral after they’ve been uploaded to social media platforms like Facebook and Twitter.
- Engineers and concept artists can think out of the box and come up with content ideas never before imagined.
The Bottom Line: Product Visualizations Help You Sell With Certainty
Thanks to product visualizations, there’s no more guesswork. Consumers know every detail of your product before it ships to them – eliminating uncertainty and unnecessary returns.
When you show rather than tell, you build confidence and secure improved sales.
Ready to learn more about how you can sell more using product visualizations? Contact RenderThat today.