As the internet quickly moves on and provides more and more possibilities to create, evolve and share ideas, there is something that is being lost in the mix.
Sketching is a fluid method to express, develop and evolve ideas. It encourages you to put the project into perspective and spot problems early on. It´s a process, as coordination between what your mind sees and your hand does changes the outcome immediately, practically developing a concept on the fly. Sketching allows for ideas to grow and show their potential, formulated in an ever-growing structured form.
Most importantly, sketches inform other participants of intentions and are able to narrow the interpretation gap between people. The are a basis of discussion, set on
While it is no longer an absolute necessity for companies, start-ups or creatives to be physically present in the same room while working on the same idea. The brainstorming motions are still the same, just spread out over the world, connected through screens, cameras and keyboards. Yet the long standing problem revolving around creative work still stands as firm as ever: error in communication, based on the misinterpretation of an idea. No two individuals will ever interpret the same concept in exactly the same way. Development of methods to counter-act this conundrum in the digital frontier has brought forth a number of astonishing technologies that allow easy manipulation of an endless array of tools. Who has a drawer full of 16 million colors? Still, at best, digital tools are only able to mimic what happens when an actual pen touches paper, with all the faults and mistakes that come with it. Illustrator will straighten the squiggly line produced by an almost accurate estimation of hand movement that the stylus translated on the tablet. But in the end, the sketch will lack the depth of pen on paper, resulting in a locked-in and pre-determined image that throws all the hidden opportunity overboard. So how can this be resolved? We are able to work with a team spanning the globe, multi-tasking while conference-calling via Skype, sharing lots of amounts of data and working on the same exact files as the next team member, executing ideas as a whole. But how can we effectively produce creative ideas as a team in the same manner?
By going analog for the first step. Put pen on paper. Sketch out possibilities. Take on the imperfection, but use it to your advantage. Let the process of making the sketch make the concept better, instead of making the sketch look really really neat on the computer. Scan it all later and use it for debate. Computers tend to over-complicate, as the harbor the possibility of making something look perfect very easily. The first step isn´t about perfection. The first step is about possibility. Embrace the squiggly line.