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If you’re a product designer today, 3D renderings are the perfect tool to make your ideas a reality.

Years ago, it might have taken months (or even years!) for creators to demonstrate to team members and potential buyers what their finished product could look like. They had to rely on crude models and rough drawings to show something similar to what they had in mind.

But now, long before a new product hits the market, creators can shape their ideas to make sure the final product is as perfect as possible. And thanks to innovative rendering software, they can bring those ideas from simple concept to creation on computer screens or in a photorealistic virtual reality environment.

With the new developments in industrial visualizations, designers have mastered the development process, helping them save time and money. Now, let’s do some imagining of our own to discover why and how industrial visualizations have such incredible impact on product design.

The Importance of Industrial Visualizations as Design Tools

If you’re part of a company that designs a wide range of products or are simply an independent designer, one of the biggest hurdles you face is properly communicating your design.

Rendering allows anyone to tweak a model in any way at very little cost, keeping team members and investors in the loop of what the final design will look like at every stage of the process.

Car Rendering Sun

Because of the advances in 3D rendering software – making use of built-in light reflection, scattering and shading effects – users can create virtual models that realistically depict the textures and materials that will be used in a final model.


Because products are shown in motion through animation, creators can see what the materials actually look like and how they behave. Products are more believable because of the way reflections move across their surfaces and how highlights and texture details change depending on camera position.

This simplifies the client review process and makes necessary changes seem like simple fixes rather than complicated setbacks.

Regardless of the size and complexity of a prototype, industrial visualizations help optimize a product and plan ahead for future costs. Any components that are needed can be budgeted for and purchased far in advance to bring the creation to market as quickly as possible.

The Application of Industrial Visualization

Imagine you’re a real estate agent and you want to show potential buyers a mockup of their new home.

With 3D rendering technology, you can design a virtual showroom to take them on a virtual tour and show them what their new home will look like. It’s hard to imagine any better method of persuading a buyer (aside from actually walking through the home with them).

Photorealism Kitchen Rendering

If you don’t have access to a virtual model of a home, you might have to rely on simple images and models that amount to a poor presentation overall, which can seriously discourage customers.

Testing the Market

Maybe you aren’t even sure if someone will want your product once it’s been completed. If you’re a startup company hoping to gauge potential market interest before investing in a physical model, a 3D rendering can help you test the waters.

Photorealism Car Interior Rendering

Instead of designing your product from the ground up and hoping it will be a success upon release, you can know for certain whether people will want to purchase it. You may even be able to sell your product to buyers months before its actual release based solely on your industrial visualization.

When it comes to developing your business, virtual models speak volumes louder than simple words or 2D depictions of your product.

Tips and Tricks

  1. Use cut-away and exploded views so team members and investors can focus on and highlight any aspect of your design.
  2. Consider placing your industrial visualization inside a virtual reality simulation so potential buyers and investors can manipulate your product in a 3D space.
  3. If you’ve created multiple prototypes of your design, feature each one as its own 3D rendering that you can use to determine which one will work best in reality.

Ready to Use Industrial Visualizations for Your Products?

Whatever reason you have for rendering a product, you’ll have no problem using industrial visualizations to present a clear image of what it will look like when it meets reality.

If you’re interested in using this new software to design and showcase your product, contact RenderThat today.