How Colors May Affect Your Sales

It is a well known fact that colors tend to evoke emotions, reactions or moods in people, therefore, it is important to consider how the color of your product can affect your displays and ultimately, your sales.

Red

This color is known internationally as a buying color. It reflects emotions such as anger, lust and passion. It is a definite attention getter. When used in small amounts, it is the best color to stimulate sales. However, if used in large amounts, it can turn off the more subtle customers. This color is best used to draw attention to a specific message or area you want the customer to focus on.

Orange

This is known to be the most irritating of colors and the least favorite color in the world. Direct mail marketers tend to use this on envelopes to draw attention to a product they are selling. Orange is best known as the color for sexuality and creativity and is associated with affordability. This color is also an attention grabber, but is best used sparingly or as an accent color.

Purples and Violets

These colors are subjective, and people will either love them or hate them. Purple is associated with spiritual healing and royalty.

Blue

This was determined to be the best seller and the most favorite color of people throughout the world, regardless of culture. Blue is considered the color of communication; light blue leads to fantasy and dark blue leads to authority and power. Blue congers up feelings of tranquility, peacefulness and flights of fancy.

Green

This is a relaxing color that stirs up feelings of the outdoors, forest, grass and lush meadows. It is considered a passive, not a stimulating color.

Yellow

Is the first color seen by the retina. This is a good focus or attention-getting color and a good accent color when used in moderation.

Brown

Denotes traditional or natural values. Light shades of wood are associated with affordability; dark hued shades are associated with opulence and richness. Brown is a relaxing and casual color. It is the color of wood, the earth and nature.

Neutrals

Black or white are always a safe and effective accent. They enhance primary colors when used as an accent. When used exclusively, they give off an institutionalized or sterile feeling.

Pastels

Pastels are popular because they tend to blend with the popular colors of the season. They can be used in designs and products and will mix and match or blend with anything. The softer shades blend easily with primary colors, which tends to make the buying decision easier for the customer.

In addition, light colors tend to make a room look larger. Primary colors are generally not interesting enough to be used alone except for when they are used to decorate children’s rooms. A good rule of thumb is to use one main color and two accent colors.

Regardless of whether the colors used are for crafts, quilts or room decorating, colors will send a very powerful message and evoke a strong response from customers.

Information source: The National Craft Association