This year’s Hannover Messe attracted over 190,000 visitors, connecting products, machines, industrial enterprises and people all over the world. And as everyone in attendance could see, the intersection of manufacturing and technology has never been closer.

The event put a strong focus on the need to reach universally applicable standards for technologies and the importance of dialogues between leading industrial nations. This focus was summed up in this year’s keynote theme: “Integrated Industry – Discover Solutions.”


No other trade fair has created such tangible experiences for the many real-world applications of upcoming technologies. Even world leaders like President Obama and Chancellor Merkel tried out virtual reality headsets for the first time.

Over 5,200 exhibitors were present from 75 countries with a plethora of new solutions for common manufacturing issues on display, which ranged from retrofits of individual machines to full production line integration. Data capture and analysis in the cloud were shown off with the promise of commercialization right around the corner. Trade visitors got glimpses of new, lightweight design components made from plastic, composites, or steel.

RenderThat made a powerful showing, demonstrating how 3D industrial visualizations can be used for a variety of industries worldwide. Using Google Cardboard provided at the RenderThat booth, attendees could enter the virtual reality realm to interact with CGI simulations and 3D renderings that showed the future of design.


Trade shows have attracted powerful and influential people and companies in the past, but never as many as Hannover Messe this year. The European Commissioner for Digital Economy and Society, Günther Oettinger, said:

“Apart from being the world’s leading industrial trade fair, Hannover Messe has now taken on the role of pioneer in the digitalization of industry. For the European Commission, it has become a key platform for the sharing of information and ideas, and as a place for debating the future of European industry.”

Next year’s Hannover Messe will be from 24 to 28 April 2017. It promises to be even greater as the tide of technological change continues to surge, featuring new manufacturing solutions and design advancements from RenderThat.