There’s a lot of money in architecture. And I do mean a lot of money. Custom homes can cost millions of dollars, while skyscrapers, stadiums, and other massive projects can cost hundreds of millions of dollars. And all of that money hinges on a single pitch. Companies that are in the market for a new building usually have architectural groups compete for the contract. With so much money riding on a single presentation, architectural groups really pull out all of the stops when they present a building idea to a potential client.
That’s where you come in. In the past, architects have needed to rely on scale models to convey their vision to clients. Nowadays, little wooden sculptures have largely given way to 3D representations of the building. There are still plenty of scale models, of course, but the beauty of 3D design is that it allows clients to explore the interior of a building and get a feel of what the building will be like once it’s completed.
So, architect groups need top-notch modelers who can create photo-realistic images of rooms and buildings. They’re willing to pay designers like you good money to create images like this one:
Or this one:
Is making a living as a 3D visualization artist right for you? Maybe… maybe not. The way I see it, there are two different types of artists. The first type of artist is probably what most people picture in their heads: a beret-wearing, passionate individual who is eccentric and emotional. These artists are often sculptors, painters, musicians.
But then there’s the other type of artist: a logical, down-to-earth individual who would prefer to create something tangible and real rather than rendering space aliens and plasma weapons. These artists are architects and engineers.
The art of 3D visualization definitely leans towards the second type of artist. If you love working with solid, concrete objects then 3D visualization might be right up your alley. If you crave creative expression, then you should probably avoid 3D visualization like the plague. You may be a skilled 3D visualization artist, but the creative restraints will probably wear you down until you feel oppressed.
Once or twice I’ve come across artists who turn up their nose at 3D visualization. That might be because I usually hang around the first type of artist. These snobs look down on 3D visualization because they see it as a profession that strangles artistic creativity. If you ask me, though, that couldn’t be further from the truth. 3D visualization artists start with a basic skeleton, a blueprint, and then breathe life and energy into a building design by giving it unique personality. They color the walls, they add furniture, and they give buildings a “lived-in” feel.
Plus, you simply can’t deny the raw talent that goes into 3D visualization art. I mean, if you can look at an image and have a hard time telling whether it’s real or computer-generated, then you know the artist knows his stuff.
In any event, keep 3D visualization jobs in mind as an interesting career alternative while you pursue your higher education in art. The grounded, highly technical demands of 3D visualization might be right up your alley.
Images by metrocubicodigital