A little more than a decade ago, there was a serious lack of awareness about digitization. Businesses misunderstood how design, modeling, mapping, and visual representations could advance so rapidly.

But now, people are starting to understand that 3D renderings can play a huge role in selling products. And that’s what makes moving from analog to digital technologies so crucial to staying relevant in the future.

So, why do digitization and 3D visualization matter? And what can your business do to transition away from the old analog world and into the new digital one?

The Reasons for Rapid Digitization


The modern transition to 3D visualizations over the traditional analog approach has been more or less inevitable.

By the year 2020, an entire generation will have grown up in a world dominated by digital technologies. Because of their reliance on these technologies, they have an increased desire to use similar services. Any business model that doesn’t offer these services will be left in the dust.

There are a number of other reasons for digitization and 3D renderings as a whole, which include:

  • Leaps forward in computational graphics
  • Easier and cheaper data storage
  • Data capture tools in 3D
  • Improved visualization technologies (like augmented and virtual reality devices)
  • Improved demand for more integrated workflows
  • Advances in cloud computing

One critical thing to remember about these advancements is that they tend to build upon themselves. Some experts even believe that they will reach an exponential growth point – so as a business owner, you must get ready to reap the benefits for your company.

Strategizing for Digitization

If you want your business to remain relevant in the digitized environment of the near future, it’s your responsibility to lead the way by creating a digital strategy.  Doing so will allow you to transition from outdated analog versions of product mock-ups (pencil and paper drawings or crude models) into fully digital visualizations.

Approach with Care

Digitization offers a huge range of benefits to companies who are planning for future growth.

When you first decide to switch to 3D renderings, consider what works best for your product and what appeals most to your customers. Your rendering should fully explain your product so you can avoid wasting time, effort, and money once you digitize.

And once you begin to digitize, you have to be sure the rest of your business can support the changes. Your IT guy might need a promotion since he’ll be dealing with a new form of software architecture!

Another important way to avoid leaving any part of your business lagging behind is to rework your business model a bit to support big data and analytics. These tools are crucial for a digital-ready organization to show off its full range of capabilities.

If your business has a well-planned strategy for rolling out these big changes, you’ll be sure to stick the landing.


Through precise 3D renderings, customers know exactly what the product looks and feels like before they ever hold it in their hands. And through the feedback businesses receive on their products before they’ve ever been assembled, engineers can implement changes ahead of schedule to make sure the finished product delivers on all promises.

And remember, these digital technologies know no borders. Customers expect the same experience from your website and your product wherever they are on Earth – and digitization makes that easier to deliver every day.

More Benefits of Digitization


Digitizing Your Business

Predicting the future of technological advancement is practically impossible.

So, as a business owner, it’s important to remember that digitization is a moving target. You can’t simply set your sights on one broad goal called “digitization” – instead, you have to be focused on taking every opportunity to reposition your company for competition and growth.

Ready to move your business into the future and learn more about what 3D renderings can offer your business? Contact RenderThat today.