Welcome to RenderThat’s weekly roundup of the tech stories you need to know. This week, VR jumps into the live streaming world with a new high-quality camera from VideoStitch. TechCrunch launched a blog post series that will dive into the future of VR and AR starting with business models. GoPro wants the everyman to become a VR filmmaker with its new rig, while Google’s TiltBrush app familiarizes everyone– ranging from kids to adult newbies–with VR. Want to know more about what happened in this week’s virtual and augmented reality news? Read on to find out.
Live VR Streaming a 4K Reality
Live streaming app, Periscope, may have just found its virtual reality competitor. On the heels of the release of Oculus Rift to consumers, VideoStich has released the Orah 4i camera, which produces live 4K-quality VR video. Users can watch the content on any VR headset already on the market. For people who are looking to broadcast live, this camera is the way to go to avoid slow live streams. It has a higher frame rate, resolution, and ambisonic soound, making it a better–although more expensive—buy than any other live streaming VR camera on the market.
“According to VideoStitch CEO Nicolas Burtey, the Orah system’s magic is its ability to auto-stitch VR content on the fly, rather than needing any kind of manual post-production stitching.”
Understanding Business Models of AR and VR
For CEOs trying to decide where to invest in the AR/VR market, TechCrunch is breaks down several monetization strategies for these new platforms. From mobile network data to ecommerce sales to in-app purchases, there are a wide range of business models within virtual reality and augmented reality. But the writer found that hardware, e-commerce, and advertising sales along with network mobility plans will dominate the revenue generated from AR/VR. For now, however, hardware seems to be the number one bet for companies looking to get into the VR/AR market.
“Ignoring hardware is not an option for established leaders and new insurgents. Hardware sales could be the one business model to rule them all in AR/VR, and early investment looks like smart money.”
VR App Brings Art to Life
Goggle’s painting app, Tilt Brush, does much more than just paint; it initiates uninitiated users into virtual reality. Tilt Brush has been called easy-to-use and immersive. Without a steep learning curve and with only minimal instructions, even someone completely unfamiliar with virtual reality devices can start painting their own three-dimensional artistic masterpiece in a few minutes. The true value of the app is that it works as a trainer that helps familiarize the public with how to work and play in virtual reality. For now, Tilt Brush is available on HTC Vive, but it’s expected that it’ll be released to other devices in the future.
“Tilt Brush’s strength, and its importance to the growing virtual reality industry, is that it uses non-gaming techniques to acclimate an audience of non-gamers to virtual reality […].”
GoPro Introduces New VR Camera Rig
The company that’s a favorite of extreme sports athletes and film crews alike has introduced a new VR camera rig that will make shooting 360-degree video a breeze. All you’ll need are six Hero4 Black cameras, and the rig, which GoPro has named the Omni. Unlike GoPro’s pro VR rig the Odyssey, the Omni is smaller and targeted at non-professional filmmakers. The smaller rig fitted with Hero4 Black cameras will ideally attract more users who want to shoot higher quality video, unlike other camera rigs already on the market for below $1000.
“The release of an official — and more accessible — GoPro VR rig could be a big help for the emergence of 360-degree video.”
AR Lets You Try On a Tattoo
A new AR app, InkHunter, lets users play around with the placement and size of their tattoo ideas without any needles ever touching their skin. For the app to work, the user draws a smiley emoji on their skin with a pen, then the AR app overlays the emoji with the potential tattoo. The camera lets you see what the tattoo will look like through your smartphone’s camera. If you’d like to show your ideal placement to your tattoo artist or even to others for pre-approval, you can create a photo snapshot in the app as well.
“We are involving tattoo artists to connect them with our users. In doing so, our app will become a funnel which starts with people who are just thinking about tattoos and ends with those, who are confident in the tattoo they want and artists who can get it done,” CTO Pavlo Razumovskyi says, noting they are currently working with six tattoo artists.