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Tips for Networking in 2014
Tips

Tips for Networking in 2014

When you think of networking, do you think of slimy schmoozers pushing their business cards on everyone they encounter? That’s one kind of networking—but certainly not the only kind, and definitely not the most effective kind, especially for freelance designers. Networking—connecting authentically and personally with real people—is still, hands down, […]

The IKEA Catalog’s Rendering Secret
News

The IKEA Catalog’s Rendering Secret

According to a recent Wall Street Journal article, 12% of the images Swedish retailer IKEA uses for marketing purposes are not photographs, but rather, 3D renderings. And by next year, the company hopes to up that to 25%. The reason? Cost savings. Before beginning its foray into rendering and 3D […]

RenderThat Relaunch
News

RenderThat Relaunch

Today, we are launching the all new and improved RenderThat.com as well as RenderThat.de plattform. We put a lot of thought, endless discussions and sleepless nights into it. Together with the new Logo, [RenderThat] delivers a better design, more features, and a easy to use and navigate platform. We see […]

Clog: Rendering – Book Review
Review

Clog: Rendering – Book Review

The archizine Clog was established as a reaction to the constant feed of architecture news and projects on digital social media. It shares its spirit of openness towards critical discussion amongst the architectural community however is more focussed and regulated. Clog calls for short written or graphic, making each issue […]

Looking at things and seeing them as they are
Tips

Looking at things and seeing them as they are

Perception. It ́s something we do all the time, relentlessly. Wikipedia defines it as the “identification, and interpretation of sensory information in order to represent and understand the organization, environment.” We look at the world around us and interact with it. At the same time it also interacts with us. Steven […]

The importance of visualizations in architecture
Tips

The importance of visualizations in architecture

Having coming from an architectural education background that did not really encourage computer generated renders I am somewhat playing the devil’s advocate here in writing about their growing importance in the architectural discipline and industry. Though visualization is necessary tool for communication between designers and clients in many disciplines, there […]

RenderThat Beta-Launch
News

RenderThat Beta-Launch

We are super excited to announce the launch of the first online marketplace devoted exclusively to 3D design, visualization, and animation. RenderThat connects businesses and 3D designers worldwide. On our web platform you will be able to  and attend 3D rendering, 3D modelling, and animation contests!  New York — RenderThat, a creative marketplace for 3D […]

The importance of sketching in a digital world
Case Study

The importance of sketching in a digital world

As the internet quickly moves on and provides more and more possibilities to create, evolve and share ideas, there is something that is being lost in the mix. Sketching is a fluid method to express, develop and evolve ideas. It encourages you to put the project into perspective and spot […]

Stunning real-time face rendering
News

Stunning real-time face rendering

A few weeks ago Activision R&D revealed stunning real-time character rendering at GDC 2013. Here is what Activision Blizzard technical director Jorge Jiminez wrote on his blog: “Our talk in GDC 2013, Next-Generation Character Rendering, is a few hours away. On it, we will present what represents to us the […]